What Is Hubspot Academy?

The inbound marketing company HubSpot acadeny is probably familiar to anyone who has even a passing interest in the field. There is no doubt that they are a leader in the digital marketing industry, and their blogs, videos, and certification courses are all extremely popular. While you may be familiar with HubSpot, the company, it may be more difficult to understand what HubSpot, the software, is and what it does.

To be fair, there’s plenty of industry jargon being thrown around, and to be honest, HubSpot acadeny is a massive platform with many features that it’s difficult to summarize in a single sentence. Due to the fact that we use HubSpot on a daily basis, we thought we’d take a shot at explaining what it is and what it is not used for. In plain English, here’s how to get started with HubSpot: learn about the company, how it works, and the tools and benefits it can provide you: What is HubSpot? How does it work? What tools and benefits does it provide?

What Exactly Is Hubspot?

Hubspot academy is a cloud-based customer relationship management system (CRM) that is designed to help align sales and marketing teams, foster sales enablement, increase ROI, and optimize your inbound marketing strategy in order to generate more, qualified leads for your business. Okay, but how about in English? Market and sell more effectively with HubSpot, a software platform designed to help your company market and sell more effectively.

Background Information On Hubspot

For a better understanding of how HubSpot works, it’s helpful to know a little bit about the history of the company that created it. HubSpot began as a resource for marketers in 2005 and has grown into a global organization. At the time, they provided tools and resources to assist businesses with the implementation of inbound marketing strategies. We won’t go into great detail about inbound marketing, which was sort of invented by HubSpot, but if you want to learn more, check out our complete guide to inbound marketing.

HubSpot is dedicated to assisting businesses in their marketing efforts. In order to accomplish this, they created a cloud-based platform where all of a company’s digital marketing efforts could be housed in one place. Everything from blogging to social media posting to email marketing was consolidated onto a single platform that could be accessed from any location at any time. Everyone in a company can benefit from HubSpot’s tools, which allow them to nurture qualified leads until they are ready to be forwarded on to the sales department. When a lead is ready to convert, they are easily transferred to the sales team, resulting in a simple, seamless experience that assists businesses in converting warm leads into satisfied clients.


To conclude, this is only the beginning of what the HubSpot acadeny software can do. In 2018, HubSpot offers that original software in the form of a free CRM, as well as specific software for sales, marketing, and customer service departments, all of which integrate seamlessly to assist your company in growing and succeeding. 

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